Lucida Photography, headed by Director, Lucia Ferro who has a background in Real Estate (Certificate IV Property Services Real Estate) and a BSc Hons; aims to provide clients with quality photographs and great service.

From an early age, Lucia Ferro showed an artistic flair and an interest in photography and videography mainly taking photos of friends and family and was often invited by friends to be the photographer at special events such as family birthdays or weddings. During Lucia’s early career she focused on scientific research which also involved some photography where Lucia took photos of prepared biological specimens while looking down an electron microscope.

Lucia Ferro also has built several properties and has experience in Property Management. During this time Lucia Ferro has taken many photos of properties.

The name ‘Lucida’ is an Italian word which means ‘glossy’ in English and is pronounced ‘loo-chee-dah’ and was chosen as it refers to high quality, glossy smooth, and stylish and is what Lucida Photography aims to achieve in all their products and services.

Lucida Photography currently, focuses on Real Estate photography and plans to expand into other areas of photography such as food, wine bottle labels, head and shoulder photos, vehicles, and industries.

Lucida Photography also offers to write and edit advertisements for websites/flyers/business cards.

Lucida Photography can also give advice on styling and staging your property.

"Photography contains a part of me; an intimate moment of mindfulness when I connected with my environment, to capture its most beautiful, or unique aspects, as seen through my eyes."-Lucia Ferro